JCADE is a coaching and consultancy team focused on personal and organisational transformation. We exist to help people find freedom in their work by transforming the way they see with themselves and the world around them; through a careful and open based approach to coaching. Founded by a retired Professional Rugby player who experienced from the inside what it means to perform at the highest levels yet also the complex personal struggles involved in getting there. We originally started as a clothing brand seeking to occupy the relational ‘middle-man’ space between athletes and professional mental health support. Our clothing sales provide an opportunity to raise awareness of mental health in sport and at the same time donations for mental health charities. As time has advanced, the relationships the brand developed with athletes turned naturally into coaching relationships and as such, the heart of the brand has moved with this. We still sell T-Shirts to continue to raise vital funding and awareness, we see it as an amazing privilege to work alongside so many incredible people helping them to find strength, peace and freedom. To find out more about us please head to our coaching page.